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VH1 is a special brand that is incredibly dominant in the U. We have no plans of stopping or slowing down, if anything, we are getting behind it in a bigger way.
This year alone we’ve had 4 of the top 5 unscripted series, 9 of the top 20.
MCCARTHY: We have a ton of projects in the scripted lane.
Our development process is fundamentally different than anybody else’s. We partner with the best show creators and we make a lot of it ourselves so we don’t go through a traditional pilot process and then choose one, we build it all together and as a result, the scripted is slightly behind in terms of timing. We already have opened up a writers room for next season, we haven’t officially greenlighted it but everything is looking good.
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Our aspirations are to have more than that next year and in terms of hours of programming, we’re only adding hours.
I think we feel incredibly strong about the path that we are on and incredibly optimistic about the shows that we have going forward.
In an interview with Deadline, Chris Mc Carthy, who oversaw VH1’s turnaround and now serves as president of MTV, VH1 and Logo, talks about VH1’s future as a reinforcing brand.
He addresses the scripted strategy for the network, whose slate released today did not include any new scripted projects beyond the previously picked up series MCCARTHY: The key of Bob’s messaging is that the Flagship Six are the brands that have global presence, it’s how we build on that presence, how we bring back these wonderful and iconic film franchises, the legacy of MTV Films, and how we fully actualize the global potential for these brands.